01 / The Market
Why Vietnam, Why Now
Vietnam is rapidly emerging as one of Asia’s most dynamic luxury markets. Driven by a growing affluent class, strong economic momentum, and a new generation of globally connected consumers, the country is redefining what modern luxury means in Southeast Asia. At the same time, Vietnam offers a rich cultural depth – where craftsmanship, heritage, gastronomy, and contemporary creativity converge.
Perspectives 2027 positions Vietnam at the center of this transformation, creating a platformwhere global leaders and regional pioneers exchange ideas and shape the future of luxury together.